For over 30 years, Superbreak has been an award-winning provider of UK and European short breaks. Founded in York (1983), the business has continued to grow through industry acquisition.

“…we experienced a drop in lost calls by about 20%”

With a remit to create on-brand audio productions for the IVR and “in-queue” caller journeys, Premier supplies music and messaging for Superbreak’s UK contact centre, as part of a fully managed audio branding solution.

In regular monthly reviews, we take care to emulate the audio and scripting choices from other contact channels, including television, radio, and online media. This ensures brand consistency for each production, all within a standard recording turnaround of 2 working days.


Superbreak’s contact centre now deals with over 2,500 calls per day. Head of Contact Centre David Jarman notes, “When we started to use Premier, we experienced a drop in lost calls by about 20%” – that’s over 10,000 calls retained each month. This impact was directly attributable to Premier’s unique approach to the telephony touchpoint.