The Simplyhealth group has been formed as a result of a number of acquisitions over the years. With various disparate recordings for different departments, Simplyhealth wanted to create an overall voice with the right tone for the entire organisation.
“Premier have been able to provide us with a service that customers can recognise and relate to the Simplyhealth brand”
Using a creative branding workshop, Premier’s award winning team worked closely with Simplyhealth to find the right voice and tone for their brand. After reviewing a wide library of voice artists, Simplyhealth made a selection that they strongly felt reflected their values accurately. Premier now provide professionally recorded messages across every line within the Simplyhealth group. In-queue messaging allows for up-sell and cross-sell of products, while Simplyhealth can also promote self service by informing customers of website details and out-of-hours actions.
As an organisation that provides important healthcare cover across the UK, it’s important that Simplyhealth are always able to manage their customers’ expectations. “We know if we send a recording request off to Premier it’s going to be absolutely delivered to us with the standard SLA timings.” “I think it’s really important that Premier have been able to provide us with a service that customers can recognise and relate to the Simplyhealth brand.”